RollOnFriday's UK Firm of the Year 2012 survey has come to an end (check out all the results here). After receiving thousands of votes, the numbers have been fed through RollOnFriday's supercomputer and Dickinson Dees has emerged rock bottom. The Newcastle-based firm carries off RollOnFriday's famous Golden Turd with an overall score of just 49%.
So what has led to such a poor result? Pay is always a key driver, and the firm's score of 41% puts it in the bottom three nationwide (beating only Irwin Mitchell and Dundas & Wilson). It faces the wrath of its underpaid employees who claim the "penny pinching" firm benchmarks its salaries against "tiny Newcastle firms". For a major regional player, that "just doesn't cut it".
The firm was also firmly at the bottom of the league table for career development with a pretty horrifying 46%. Although one lawyer claimed senior management are "great" and another that the firm "encouraged development", others saw things very differently. One associate claimed the firm had "no loyalty to its staff", with another explaining that his chances of getting partnership "are significantly lower than my chances of getting killed by an escaped walrus - which is a depressing thought on the way to work". Worryingly, one respondent claimed the firm is "male dominated at partner level. Having a baby appears to be the end of your career".
The gloomy results continue in the openness category, where the firm scored a dreadful 39%. In particular Dickie Dees is panned for its handling of its rumoured merger plans: one lawyer claimed that the firm has "hired a secret consultant" to work on the project, but that she has blown her cover by repeatedly appearing in the office and updating her LinkedIn profile to say what she is up to. And whilst the openness score was boosted by the buzz around the soon-to-be established Leeds office, others were annoyed that it had taken so long, and that "different offices can feel like separate firms". Respondents also complained that internally there is "excessive" red tape and opaque "procedures for everything".
However there was some better news: DD's 63% for work-life balance is a rare bright spot, and gives the firm solid mid-table respectability (at least in this category), a bit like Newcastle United. Lawyers acknowledge that there is some good work ("very decent clients and lawyers"), and one senior associate was taken with the "greater independence and responsibility" compared to a larger London firm. Plus several correspondents said that there were lots of "lovely people" (even if some of the partners are "terrible"), and supposedly the biscuits are "amazing". The "beautiful" view over Newcastle's quayside came in for particular praise, and the social life was described as "great" (surely a given, in the UK's premier party town).
A spokeswoman for Dickinson Dees said "having recently been comprehensively audited and subsequently awarded the Silver Investors in People standard held by the top 2% of UK companies, [the] findings surprise and disappoint us. They also contradict our most recent staff survey completed by over 80% of our people. However we always listen to feedback and strive to improve."
Joining Dickie Dees at the foot of the table are Irwin Mitchell and Macfarlanes. Despite "6pm finishes", Irwin Mitchell was panned for "rock bottom" morale, "terrible" pay and concerns that "rats have been spotted". While Macfarlanes came in for particular opprobrium for "piss poor" communication, "miserable partners" and - worst of all - toilets frequented by a "phantom sh*tter".
Tip Off ROF
So what has led to such a poor result? Pay is always a key driver, and the firm's score of 41% puts it in the bottom three nationwide (beating only Irwin Mitchell and Dundas & Wilson). It faces the wrath of its underpaid employees who claim the "penny pinching" firm benchmarks its salaries against "tiny Newcastle firms". For a major regional player, that "just doesn't cut it".
The firm was also firmly at the bottom of the league table for career development with a pretty horrifying 46%. Although one lawyer claimed senior management are "great" and another that the firm "encouraged development", others saw things very differently. One associate claimed the firm had "no loyalty to its staff", with another explaining that his chances of getting partnership "are significantly lower than my chances of getting killed by an escaped walrus - which is a depressing thought on the way to work". Worryingly, one respondent claimed the firm is "male dominated at partner level. Having a baby appears to be the end of your career".
This, Dickinson Dees, is for you. |
The gloomy results continue in the openness category, where the firm scored a dreadful 39%. In particular Dickie Dees is panned for its handling of its rumoured merger plans: one lawyer claimed that the firm has "hired a secret consultant" to work on the project, but that she has blown her cover by repeatedly appearing in the office and updating her LinkedIn profile to say what she is up to. And whilst the openness score was boosted by the buzz around the soon-to-be established Leeds office, others were annoyed that it had taken so long, and that "different offices can feel like separate firms". Respondents also complained that internally there is "excessive" red tape and opaque "procedures for everything".
However there was some better news: DD's 63% for work-life balance is a rare bright spot, and gives the firm solid mid-table respectability (at least in this category), a bit like Newcastle United. Lawyers acknowledge that there is some good work ("very decent clients and lawyers"), and one senior associate was taken with the "greater independence and responsibility" compared to a larger London firm. Plus several correspondents said that there were lots of "lovely people" (even if some of the partners are "terrible"), and supposedly the biscuits are "amazing". The "beautiful" view over Newcastle's quayside came in for particular praise, and the social life was described as "great" (surely a given, in the UK's premier party town).
A spokeswoman for Dickinson Dees said "having recently been comprehensively audited and subsequently awarded the Silver Investors in People standard held by the top 2% of UK companies, [the] findings surprise and disappoint us. They also contradict our most recent staff survey completed by over 80% of our people. However we always listen to feedback and strive to improve."
Joining Dickie Dees at the foot of the table are Irwin Mitchell and Macfarlanes. Despite "6pm finishes", Irwin Mitchell was panned for "rock bottom" morale, "terrible" pay and concerns that "rats have been spotted". While Macfarlanes came in for particular opprobrium for "piss poor" communication, "miserable partners" and - worst of all - toilets frequented by a "phantom sh*tter".
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"It's great that Dickinson Dees has been recognised as the worst major firm in the UK.
There's been a lot of hard work put in to get here. In 2010 we spotted that we had the second worst trainee retention rate in the UK (47%). We grafted and in 2011 we had the equal lowest rate (36%). Next year we want to be lower.
We've put in place a number of initiatives to get here. The redundancies the week before Christmas 2010 was a masterstroke. Slashing assistants during the recession to protect under-performing partners was another. Making up a measly 2 partners in 3 years has helped too.
What makes this award all the more meaningful is that the staff voted for us. Thank you"
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"Managing partner told Jonathan Blair told The Lawyer: “Dickinson Dees has entered into consultation with staff in its banking team, with a proposal to reduce headcount by two fee-earners in a team of seven."
Loving the "I used to work there" comments from Dickinson Dees PR team. I did actually work there and it was a woeful firm.
I'm told that there's not many partners in the office today. Maybe their unpopularity has finally hit home?
M
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The whole fee earner issue confuses me. If you look on the Lawyer website in 2005 they had 690 odd fee earners. Now they are at the 300 mark. Did they lose all those fee earners or in 2005 had they adopted a very liberal use of 'fee earner'?
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Thing is, I genuinely would like them to succeed as most of the people who work there are lovely. Genuinely excellent banter and a good social scene, all helped out by a good work/life balance. If they keep the decent people around they could sort the problems out, but the management is too weak to get rid of the huge amounts of underperforming partners and to make big changes.
Ignore any reference they make to the internal survey, it was a joke...
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Get rid of the useless matter at the top and there might be a decent firm in there somewhere.
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Come on your Black Cats
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2. Your premise is flawed because Dickinson Dees hasn't got rid of any under-performing partners. Even during the recession the partners who left either retired or went to better firms (because they weren't the ones under-performing). Whole teams of assistants were jettisoned so the partners didn't feel the problems.
3. Look at the evidence. Voted worst firm by its staff (and without the good biscuits and reasonable toilets it would have been much worse), the lowest trainee retention rates in the UK and very low morale.
Personally I think it's time to drop the name (a tainted brand) and with it 30-40% of the partners, actually promote some good associates and ditch the chocolate tea-pot job of director.
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Everyone else, well.... it would appear they don't.
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I feel I can post this now I know the partners will have gone home.
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I too want the firm to get back to the days when it was a firm of gentlemen. Shifting about a third of the partners would help but Blair and Marshall are worth keeping.
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Please DD - take note of the Turd award and be nicer to your staff. Start communicating instead of relying on the rumour mill and why not send the odd 'manager' off to learn about people management and common courtesy. You could even consider putting a fair pay structure in place across teams and departments, with pay rises on, say, an annual basis. It keeps folk happy elsewhere.
People = Results right? Go on, they DDeserve it.
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I have worked at other firms. They are no better, no worse.
What is infuriating, for those of us who work hard there and enjoy it, is that there is a small band who have failed, left for other firms and carp out of jealousy.
As for the golden turd, ask the ROF team to let you see the methodology and then decide if is is something to be highly regarded.
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You can't pretend to be surprised when you've shown so little loyalty to staff (unless they are on the letterhead), pay peanuts and tell assistants that it's a privilege to work at a firm founded in 1975 (although you like to tell people it was 200 years old by hanging old documents in the meeting rooms).
The firm is caught in a vicious circle. Too many partners who know they have a job for life. They end up doing work that in a more efficient firm would be passed down. This means associates and assistants don't get necessary experience. The result is annoyed staff who don't develop as quickly as they would in a good structure.
I posted at 14:35. I work for Dickinson Dees. I suspect the person who posted at 15:33 was a partner. Indeed I'm fairly sure I know which one.
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I should preface my views by saying that I've still got close friends at the firm and that the majority of the staff do a great job. However that shouldn't obscure the problems.
Some of these problems are deep rooted, for example the firm is exceptionally partner heavy and has a very weak HR team. Some of these are cultural, for example I've never been at a firm where the partners play favourites to such an extent.
This poll has highlighted some of the staff's concerns and I would hope the equity partners take it seriously. Whilst they're making these changes they may also want to think about how they build bridges with former staff.
I left the firm on good terms. However within weeks I was told that a partner was telling porkies about my reasons for leaving. I thought this unacceptable, however I'm far from the only person this has happened to - indeed it's almost the M.O. of Dickinson Dees. Local firms joke about it, but I think it reflects very badly on Dickinson Dees.
I am now in-house and occasionally instruct Dickinson Dees. The work I've had so far hasn't been particularly good. I don't know if they still see me as a colleague, but if they are serious about growing as a firm then they need to consistently produce work that impresses their clients.
I wish Dickinson Dees all the best and hope they can resolve these issues.
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I think the main problem is a structural one about the local market - it, like the general local economy, has been stagnant and public sector dominated for years. Because Newcastle is a trek from anywhere else they are all a little insulated from competition and partners have managed to become wealthy and self important through the good years. They don't want to let that go but also know that longer term there just isn't that much to offer their associates because the market is dying on its arse.
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One wonders how much worse these results would have been without the input of staff from the York office? Also how much longer will a better performing office be willing to subsidise inefficiencies in other offices?
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One of the reasons that Dickinson Dees has been allowed to fall into this state is because the local press doesn't run critical stories relating to this specific firm. This creates the insulating effect talked about in the post above. Most of the Journal's fawning articles start with Dickie Dees self-awarded monicker "Leading Law Firm" and then stick rigidly to Dickinson Dees's self-written press releases. The relationship is so cosy that one of the partners has even been given a column to write.
The reason this article has generated so many comments is because it's so unusual for those based in Newcastle to see an article on Dickinson Dees that calls it as it is. So well done Roll on Friday for demonstrating journalistic integrity and I hope the local press follow your lead.
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What is worrying is that there has not been any heed paid to the results. The same people are doing the same things. An opportunity has been missed.
With one exception. Now if a staff member logs on to ROF, the partners always mention it. Sure it's in a jokey passive aggressive manner, but it's being noted.
Next year I guarantee you DD will get a midtable score. All partners will be voting. The PR team will all be voting. Disgruntled staff will think twice about voting.
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What always threw me when I was applying for training contracts was that they opened in York, when everyone else was recognising Leeds as the second biggest legal market in the country. That's like aiming to take over Birmingham and accidentally opening in Warwick. To me, it suggests they feared the competition. Clearly they've recognised their mistake now, but the perception lingers. It doesn't aid them in trying to convince anyone they're a leading law firm who know what they're doing.
What are the rules with the Golden Turd? If they merge with Bond Pearce do both firms get to share it?
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Spot on nostramanus. Dundas have gone. Irwin Mitchell have inherited the Turd. Dickie Dees mid-table after they took practical steps to avoid winning the prize again. That's what (a very, very large) marketing and business development team is paid for.
I predict that the ROF Golden Turd will end up at Bond Dickinson's Fenchurch HQ next year. Leopards don't change their spots.
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That's why staff surveys are so vital. Sure they are not perfect but they aid people to make the right decision. They aid people not to make mistakes.
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I guess we live in an Orwellian state after all.
Here was me thinking Bond Pearce was a new start. Same mistakes it would appear.
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Without a doubt they were the worst employers I ever had. Some of the management should be ashamed of themselves. Thank goodness they've been taken over. Let's hope that the people who ran Dickinson Dees into the ground aren't let anywhere near the boardroom in the new firm.
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I see the RoF Survey is open for votes again. One wonders whether the worst firm in 2016, 2017, 2018 etc would ever measure up to Dickie Dees.