Legal's Finest has been sending out emails to lawyers explaining that they have been "nominated" to be the "Expert Solicitor" in their jurisdiction and practice area. Nominees are reassured that Legal's Finest doesn't just get Barry in the corner to fire off emails to every lawyer in the world: its "accreditation process is by invitation only", whatever that means. And lucky lawyers must have been selected "internally by our internal research panel", including its "in house council" [sic].
In return for replying with an email saying "confirmed" and, of course, writing Legal's Finest a cheque for £450, lawyers will receive "two official Certificates (one for you and your law firm)". Plus a profile on their website, an appearance in their book, a "Finest Lawyer" logo, and hopefully a badge and some stickers, too.
A Legal's Finest certificate (artist's impression)
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The email includes the names of five lawyers at large firms who are apparently already members: however one of their profiles has already vanished and been replaced with the line, "This is
Somewhat Embarrassing, Isn't It?". Which should probably appear
on all of them.
A few years ago Chambers attempted to flog plaques for £230, and
RollOnFriday would like to take this opportunity to offer anyone,
anyone at all, the Lawyer of the Universe Award. Featuring your name etched with the finest Bic ink into a
Pret napkin and sellotaped round a full can of Fanta, this trophy is 100% recyclable and can be yours to cherish for only £1000. Unlike Legal's Finest, which charges its "nominal" fee "to cover adminstrive [sic] costs and the constant promotion of your profile", rest assured any money received by RollOnFriday will be pissed away on cocktails.
An agitated Legal's Finest spokeswoman told RollOnFriday, "You clearly do not understand what Legal’s Finest provides and entails in its nomination process".
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