The ISIS legal indemnity company has produced an ill-advised poster of a man being dropped from a great height with his feet bound together.
Norwich-based ISIS was founded in 2006, but in the intervening years the brand has been tarnished by the exploits of its Islamic terrorist namesakes. As a result, the Norfolk company's boast on its website that, "Isis' reputation is built upon a solid foundation of great customer service", reads a little strangely. As does the assurance that, "Despite what our name may suggest", (murder, horror and misogyny), ISIS "has the expertise to handle all your missing will and missing beneficiary insurance requirements too".
Now, the company's new advert has provoked double-takes:
Other businesses called ISIS, including a law firm, have changed their name in response to the terrorist group's growing infamy. But an ISIS spokesman told RollOnFriday that its board had decided unanimously not to abandon the brand, as to do so would be to kowtow to terrorism. "I'd like to think the service we provide overcomes any hesitation solicitors may have in recommending us", he said optimistically.
As for issuing an advert that at first glance looks like a man tied up with rope being flung from a precipice, he said that it was the only latest in a series of posters which also depict mini-people solving a Rubik's Cube and cleaning a computer screen.
Tip Off ROF
Norwich-based ISIS was founded in 2006, but in the intervening years the brand has been tarnished by the exploits of its Islamic terrorist namesakes. As a result, the Norfolk company's boast on its website that, "Isis' reputation is built upon a solid foundation of great customer service", reads a little strangely. As does the assurance that, "Despite what our name may suggest", (murder, horror and misogyny), ISIS "has the expertise to handle all your missing will and missing beneficiary insurance requirements too".
Now, the company's new advert has provoked double-takes:
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A well-executed ad |
Other businesses called ISIS, including a law firm, have changed their name in response to the terrorist group's growing infamy. But an ISIS spokesman told RollOnFriday that its board had decided unanimously not to abandon the brand, as to do so would be to kowtow to terrorism. "I'd like to think the service we provide overcomes any hesitation solicitors may have in recommending us", he said optimistically.
As for issuing an advert that at first glance looks like a man tied up with rope being flung from a precipice, he said that it was the only latest in a series of posters which also depict mini-people solving a Rubik's Cube and cleaning a computer screen.
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Mountain out of a grain of sand methinks.
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