George Mason University in Fairfax Virginia has been ridiculed by that gleeful adolescent, the internet, for renaming its law school so that it carried the proud acronym "ASSoL".

Last month, the university received a $20 million gift from an anonymous donor and a further $10 million from a billionaire's foundation. Part of the deal was that the law school would be renamed after the late Supreme Court Justice Antonin Scalia, who died in February.

Presumably giddy with excitement at receiving such a vast sum, the University forgot to do its proofreading and proudly revealed the law school's new name would be The Antonin Scalia School of Law, or "ASSoL" for short. The internet pounced and the university was duly mocked. 

 
A guide for the next rebrand
 

After reflecting on the feedback, the University has now had a rethink. Dean Henry Butler issued a statement saying  that the name initially announced "has caused some acronym controversy" and that "The Antonin Scalia Law School is a logical substitute".

Unfortunately for the University though, unintentional silly names are often more memorable, and it seems inevitable that it will remain known as ASSoL for the foreseeable future.
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Comments

Anonymous 08 April 16 20:35

The 20 million donation and embarrassing re-naming seems to be a growing trend: first King's College London's Dickson Poon School of Law that hosts Willie's Common Room and now this.