Exclusive: Irwin Mitchell celebrates Prince death with desperate marketing
29 April 2016
Irwin Mitchell has hastily deleted and then reposted a Tweet which tastefully uses Prince's death to flog probate services.
Last Thursday, the multi-talented superstar was found unresponsive in his Paisley Park compound in Minnesota. Six days later, Irwin Mitchell marked his passing with all due ambulance-chasing respect by tweeting, "#WillDispute expert Paula Myers says #Prince tragedy shows the importance of leaving a #Will
|| I wanna be your lawyer
Irwin Mitchell swiftly deleted its desperate marketing, but then posted it again on Thursday. The article to which it links remains live on Irwin Mitchell's website and contains more crocodile tears than a Jimmy Nail concert in a Caiman boot factory.
In her "Expert Opinion
", IM partner Paula Myers consoles fans of the former artist known as Prince by explaining that "losing a loved one is one of the most difficult things any of us have to go through
". Referring to the Purple One's prodigious success, or perhaps the fact that he was only five foot two, Myers writes that "it’s highly unusual for a person of Prince’s stature to die without leaving a Will
". While it's too late for Prince, his "tragic case"
can help the rest of us, because it "highlights the fact that having an up to date Will and leaving clear direction
[sic] of how you want your estate to be dealt with, can save surviving family members the anguish of having to go to court
||"I Have Now Died 4 U"
RollOnFriday understands that Irwin Mitchell recently provided staff with personal attack alarms as part of its “Great Place to Work
” [sic] scheme and, worryingly, by "popular demand
". It is not known how many employees triggered them after reading Myers' tribute, but it is the latest tone deaf waffle in a venerable tradition amongst personal injury firms. Last year Slater and Gordon cynically updated its website
, while Broad Yorkshire Law drew criticism for tweeting too exuberantly
in the wake of the Alton Towers rollercoaster crash.