Allen & Overy has quietly abandoned its attempts to register "Brexit Law" (© RollOnFriday) as a trademark.

In July the firm applied to register "Brexit Law" as UK and EU trademarks in a shameless marketing ploy bid to showcase its market leading European regulatory, intellectual property and PR expertise to its clients. At the time IP partner Nicola Dagg said that A&O had "forged a leading reputation for providing comprehensive advice around Brexit", and that "Brexit Law materials represent the best of A&O’s strategic and innovative legal thinking”. 

But others suggested that there was very little that was strategic or innovative in the trademark applications as they would never be accepted. And indeed the firm has now withdrawn them, as can be seen here and here. Leaving the door wide open for opportunistic barristers to nick their IP:

     

In a very generous statement a spokeswoman for A&O said "I can confirm that we have indeed withdrawn our application. We expect there will be some disappointment at this news. To soften the blow we have plenty of A&O Brexit Law memorabilia to offer – mugs, pencil sharpeners one or two commemorative wall calendars – to those who’d like to keep the dream alive."   

And fear not. RollOnFriday is still riding this bandwagon for all its worth with its state-of-the-art website rollonbrexit.com. Although the only business leads it seems to have generated so far are thousands of emails from China offering sheet metal and deodorant services. If anyone wants to take it off our hands please make us an offer.
 
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