De Broc, the new business school arm of the University of Law, has managed to secure a grand total of just 17 students. Across the entire faculty.

The venture was meant to have opened last September. But its launch was only announced three months beforehand, and sources told RollOnFriday that it was unable to attract any students at all. It was mothballed for a year, with students encouraged to apply for a variety of business courses starting last month.

And a total of 17 of them did. To put this into perspective, BPP Business School (with which De Broc was set up to compete) has some 3,000 students and 1,000 apprentices.

Sure, it takes time to build a business school. And there's no doubt that the new owners of the University of Law are throwing money and resource at it - they have some ground to make up after Montagu, the previous owners, asset stripped it. But De Broc has had the whole of the last year to try and recruit some students. Its undergrad requirements of 3Cs at A level are hardly a barrier to entry. And it is, relatively speaking, very good value. A two year postgrad MSC in Finance will set students back just under £14,000, a course which costs £42,000 at London Business School. De Broc should surely be beating candidates away with a stick?

    How it should look

A spokesman said that "the undergraduate programme has started in October ‘16 as planned. We welcomed 17 students to De Broc which was within our target for the first year of operation of the course. The course was launched with a very successful induction week programme where the students engaged with fellow students from our LLB course, tutors and potential employers."

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Comments

Anonymous 14 October 16 10:45

It sounds like something Cypress Hill would say in order to convey disapproval. As in 'Yo, this new legislation allowing police officers to search vehicles for drug paraphernalia is de broc.'

Anonymous 20 October 16 21:23

If I had my time again, I'd seriously consider it. After all, people shop at Aldi and Lidl without stigma. I'd spend the money saved on some improvements down below.