Kudos to Singaporean firm TSMP, which has let its marketing team loose to realise their wildest dreams of what a law firm can be.
Lawyers rarely go for group shots on their websites, possibly because they always come out looking like a Dr Who fan club. But TSMP had no such qualms, and agreed to devote a sizeable acreage of its website to glossy shots of the team. And no wonder. With their confident swagger and cocktail dresses, they wouldn't embarrass a Topshop ad.
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The office collection
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But...none of them looks like Clothy
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Like most lawyers, after work they like to get together, relax and stare at a fixed point in evening wear
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Carbolic Smoke Ball might have something to say about that
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TSMP's founder once claimed that her prayers kept Singapore
safe from tsunamis. That confidence permeates its adverts, which target the clients other firms avoid:
And take inspiration from Dubya:
The lawyer profiles have also been expertly designed to grab people's attention. Jonathan's introduction is particularly bold:
Well done
TSMP. If you've stumbled across law firm marketing which pushes the envelope and then runs it up the flagpole to see who salutes, let RoF know.
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- International lawyer based in Singapore.