A law firm's good intentions have resulted in a howling dog of a commercial.
The advert is for Sheffield firm SSB, part of the Quality Solicitors network. The star, a young man in a toga waving a spatula, is blessed with enviable levels of commitment, but less range than the lovechild of Rupert Grint and Ron Weasley.
And he must have done something pretty impressive on the casting couch because he doesn't have one part, he has both of them.
The creators are media studies students at Sheffield Hallam University. The university asked local businesses to provide advertising briefs in return for a free commercial. SSB requested a spot on the dangers of dying intestate, so it deserves this. The students described their Roman crotchpunch of a video as a "viral advertisement" when they uploaded it, which was a bit presumptuous because at the time no-one had seen it, which is technically the opposite of viral.
However RollOnFriday has now watched it 11 times and their optimism seems well-founded. It truly is "made in the style of the successful Apple campaign 'I'm a PC & I'm a Mac'", in that both have white backgrounds and exist.
When RollOnFriday called the firm, partner Jeremy Brooke was surprised to learn that the piece was already online. He said that he and his partners thought they were going to be watching it for the first time that afternoon, presumably to check it was acceptable before it went live (and viral). Brooke watched the ad while RollOnFriday waited on the line. Afterwards a defeated-sounding Brooke said, "What would you like me to say?" Which says it all.
Tip Off ROF
The advert is for Sheffield firm SSB, part of the Quality Solicitors network. The star, a young man in a toga waving a spatula, is blessed with enviable levels of commitment, but less range than the lovechild of Rupert Grint and Ron Weasley.
And he must have done something pretty impressive on the casting couch because he doesn't have one part, he has both of them.
The creators are media studies students at Sheffield Hallam University. The university asked local businesses to provide advertising briefs in return for a free commercial. SSB requested a spot on the dangers of dying intestate, so it deserves this. The students described their Roman crotchpunch of a video as a "viral advertisement" when they uploaded it, which was a bit presumptuous because at the time no-one had seen it, which is technically the opposite of viral.
However RollOnFriday has now watched it 11 times and their optimism seems well-founded. It truly is "made in the style of the successful Apple campaign 'I'm a PC & I'm a Mac'", in that both have white backgrounds and exist.
When RollOnFriday called the firm, partner Jeremy Brooke was surprised to learn that the piece was already online. He said that he and his partners thought they were going to be watching it for the first time that afternoon, presumably to check it was acceptable before it went live (and viral). Brooke watched the ad while RollOnFriday waited on the line. Afterwards a defeated-sounding Brooke said, "What would you like me to say?" Which says it all.
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Not since the closing scene to Star Wars Episode 3 has such a woeful attempt at screaming the word "Noooooooo" been made. Although, its almost as if it echoes the cries of every trainee that's ever been given a new job at 5.30 on a Friday night by a partner exiting the office.
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