A firm funded by Dragon's Den star Jame Caan has used the Grenfell Tower tragedy to sell its expertise.
At least 80 people are believed to have died when the west London block caught fire on 14 June. Two months later, Knights 1759 has published an article on LinkedIn under the profile of one of its paralegals, titled "Grenfell Tower - a warning to property owners nationwide". Asking, "what caused this harrowing event?" and referring to the "tragic incident", the guff ends with an invitation for worried landlords to get in touch:
Sources accused the firm of using "the story of the Grenfell Tower fire as clickbait", to "point out that Knights can advise on property, regulatory and construction matters". While it does not comprise an attempt to sell services to those directly affected by the fire, it was, said a source, "low - pick a very sensitive and emotive news story, make some sweeping statements about it and then plug your law firm - classy..."
Soon after the fire, two Leigh Day paralegals were forced to resign when they were spotted putting up posters touting for business from people affected by the blaze. However Knights 1759 has stood by its marketing. A spokeswoman told RollOnFriday, “As the tragedy at Grenfell Tower is of such national importance, we published the article to ensure property owners are armed with the best information going forward to remain diligent when it comes to complying with important building regulations and meeting essential fire safety requirements to ensure the safety of their tenants". She added, “Our condolences go to the victim’s families or anyone else involved in the tragedy”.
Despite its defence the firm has since removed from its article the paragraph advertising its services. On a lighter note, Knights 1759 once took crotch shots of its lawyers.
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At least 80 people are believed to have died when the west London block caught fire on 14 June. Two months later, Knights 1759 has published an article on LinkedIn under the profile of one of its paralegals, titled "Grenfell Tower - a warning to property owners nationwide". Asking, "what caused this harrowing event?" and referring to the "tragic incident", the guff ends with an invitation for worried landlords to get in touch:
Sources accused the firm of using "the story of the Grenfell Tower fire as clickbait", to "point out that Knights can advise on property, regulatory and construction matters". While it does not comprise an attempt to sell services to those directly affected by the fire, it was, said a source, "low - pick a very sensitive and emotive news story, make some sweeping statements about it and then plug your law firm - classy..."
Soon after the fire, two Leigh Day paralegals were forced to resign when they were spotted putting up posters touting for business from people affected by the blaze. However Knights 1759 has stood by its marketing. A spokeswoman told RollOnFriday, “As the tragedy at Grenfell Tower is of such national importance, we published the article to ensure property owners are armed with the best information going forward to remain diligent when it comes to complying with important building regulations and meeting essential fire safety requirements to ensure the safety of their tenants". She added, “Our condolences go to the victim’s families or anyone else involved in the tragedy”.
Despite its defence the firm has since removed from its article the paragraph advertising its services. On a lighter note, Knights 1759 once took crotch shots of its lawyers.
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