Not really feeling this effort from Ms Swift to be honest. Slightly annoying (as it's my 8 year old daughter who is the swifty in our house) how many fvcks she has included but even more disappointing that she really, really can't deliver an F bomb with any feeling. She sounds like a Sunday school teacher who has had one too many glasses of sherry. 

Yes definitely some shock value effin and Jeffin in there to show she ain’t writing pop songs for the kids anymore. 

And the shark looked up as she leapt over, and was promptly arrested for upskirting. 

I prefer Cowboy Carter.

(Not that the two are to be pitted against each other, as they are both talented artists in their own right in completely different stages in life.)