Because the Woke Brigade who run the party find the working classes a bit unpalatable. Except when they're cleaning their houses, collecting their rubbish, etc.

Are these a different group to the hard working people?

no, no "hard working families" !

no, no, no "fully paid up members of the human race"  *

* credit Charlie Kennedy

Haven't you read Keir's essay?

erm... someone said he was in favour of opportunity and security.   which sounds GREAT!

"Prioritising security, opportunity and a society based on everyone’s contribution can take us to a wonderful destination: a better Britain for working people."

If you're not a working person are you fooked? Pensioners and single mums trapped at home are in for a tough time.

what about the guys living it large off their investments. will anyone think of them?  will their souls be abandoned?

Sorry Dicers... ...those investments don't cough up cash without hard work and stress, which the ordinary working person doesn't really appreciate.

Hard working persons with either a cervix or testicles.

Anyone who works to earn an income rather than living off rents or dividends. 

And yes, Labour do represent them, certainly better than the kleptocrats you idiots keep voting in.