A Melbourne law firm has revealed that Harley Davidson is the trade mark most likely to be tattooed on the bottom of a young Australian.
 
Niche law firm Nicholas Weston conducted an exhaustive survey of 20 tattoo parlours in the Melbourne suburbs to ask if they had been asked to tattoo a registered trade mark or logo, which marks were the most popular and which age groups asked for them. The firm, which admits to have been “motivated by an inordinate interest in the self-mutilation of others”, says that around 2 to 5% of all tattoos are registered brands. The survey has revealed that trademark tattoos are most popular amongst the 18 to 25 year old age group - and also that each recipient was, apparently, sober at the time.
 
The ten most popular trademarks are:

1. Harley Davidson
2. Nike
3. AFL (Australian Rules) clubs
4. Vegemite
5. Victoria Bitter
6. Disney characters (various)
7. Clifford Chance LLP*
8. Ford
9. Fox/Alpinestars (motorcross)
10. Triple J (radio)

Why would anyone ever do this sober?

The firm said that with the exception of one man who was paid to have a particular brand of loo roll tattooed on his backside, none of the recipients got any money in return for advertising the brands.

It also explained at some length that tattoos would generally not be construed as “use of a trade mark by using the sign in the course of trade for the purposes of s.120 of the Trade Marks Act 1995”.

*actually, it was Holden