I haven't seen the Bear and the Hare advert, the one that's meant to make us laugh and cry and scoop ice cream into our sobbing faces and then order everything from John Lewis in a grateful frenzy. Presumably Santa's ignored my wish and it doesn't end with the bear eating the hare's entrails as Werner Herzog observes that in its eyes he sees not empathy or compassion but only blankness and the chaos of nature.

I have seen Marks & Spencer's Wizard of Oz advert, the Bare and the Hair, about a woman running around in her pants in the snow until Helena Bonham Carter appears as a space gypsy to warn her about the dangers of hypothermia and cocaine. Wisely, it ends before Dorothy can whip back the curtain to reveal a pair of Blue Harbour trousers operating the controls.

Basically, both cost millions, and neither have a tenth of the charm of the Christmas commercial produced by Morrisons Solicitors.

With a fraction of the budget - in fact, from the looks of it, with no budget at all, maybe just a work experience student working in lunch breaks - Morrisons Solicitors has taken its normal advert, featuring its Managing Partner:



And transformed it into a Winter spectacular:


Magnificent. That's how you do a Christmas advert. Just superimpose a computer-generated hat and a dusting of grated birdpoo onto the boss' head. The result is three minutes of festive fun as, oblivious to the fact he's been jollied up and set to a sleigh bells soundtrack, he talks about Morrisons Solicitors' full range of services. It deserves to overtake the Bear and the Hare's nine and a half million views on Youtube, although so far it's only had six (four of them by me). But maybe this time Santa is listening.